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Construction Marketing

 

A very popular form of construction marketing is using shade cloth or shadenetting to cover your construction site in the logo and colours of your company. Because all construction sites require shade netting, you not only provide shade for your employees but use free advertising space for your construction marketing.

 construction marketing


Murray & Roberts decided on an entire nation-wide shade cloth branding exercise, sitting down with Printed Shadenet Solutions and agreeing to a set of specifications which could be replicated and distributed throughout their sites in South Africa. Not only did this make all their sites look uniform, but manufacture and delivery were greatly sped up, which meant massive savings for Murray & Roberts construction.

Printed Shadenet Solutions use a high quality HDPE shade cloth with density levels between 70% and 90%. They also use their own specially formulated Ink which is specifically designed to adhere to the HDPE surface. Traditional shade cloth is made from PVC, which is not as strong as HDPE and is also more expensive. Another problem with PVC shade cloth is that it comes in very few base colours, meaning you have to print the colour of your background first and then only your design, log or text on top of this base layer. HDPE comes in a variety of base colours meaning you don't have that problem, which again saves you time and money.

Haw and Inglis construction shadenet branding led the way for branding on construction shadenet in the Cape.  Haw and Inglis and Grinaker-LTA construction companies were the first construction companies to realize the benefit of using their construction sites to get free brand awareness and make use of high traffic locations. Because many construction sites are in high traffic areas it makes a lot of sense to take advantage of all the visibility.

Unlike billboards, shade netting from Printed Shade Solutions can be erected easily, moved with very little hassle and stored away for future use. Its semi-permanent nature means when it's up it stays up, but it is also easy to take down and move to other locations. Re-usability also mean financial savings for your company.

If you are interested in using Printed Shadenet Solutions for your construction marketing needs, visit the website (www.shadesolutions.co.za) and get the latest news, information as well as contact and ordering details.


Date Posted: 2012-02-06
Posted By: Printed Shadenet Solutions
Listed under these Business Listing Categories: Advertising, Building & construction,

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