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Scaffolding Wraps for Construction


Printed Shadenet Solutions' Scaffolding wraps are a effortless and effective way of generating business, especially for construction companies, who effectively obtain the advertising space for free in high traffic positions while their project is under construction. There is no advertising cost for a scaffolding wrap position, which if it were a billboard would normally cost in the tens of thousands if sold to third party advertisers. 

NMC Construction and Grinaker-LTA as well as other industry heavyweights have effectively used scaffolding wraps at their construction sites with amazing results. They are typically used effectively in the CBD and very visible to corporate decision-makers – growing your market share while completing a project. Some clever construction companies managed some guerilla marketing on the fan-walk for the 2010 FIFA World Cup Soccer event last year using scaffolding wraps as a medium.

Scaffolding Wraps for Construction 

There seems to be a perspective in the industry that construction companies due to their technical nature, are not very good marketers. In our experience this is not true. Construction companies are business to business marketers and often a lot of the infrastructure spend is by government which requires a very different marketing angle to outdoor marketing for example Coca Cola who have done some spectacular shadenet branding, not on scaffolding wraps, but on superstructures at cricket grounds. This is largely a consumer targeted spend and a bit of a shotgun approach from a construction industry stand point.

Good marketing is about presenting your "product" in the best possible way which garners interest, loyalty and support. What better way for construction companies to brand their "products" ie their construction sites and make them look professional and well "packaged" using scaffolding wraps. When it comes to product, it's all about the packaging, so why would this not count for construction marketing.  In fact the "product" size and opportunity for exposure is colossal.

So if you are serious about "packaging" your construction "product" for your target market, contact Printed Shadenet Solutions and we'll help you do a first-class job of it with custom branded construction company scaffolding wraps with your logo and background colour shadenet to match your corporate colour. Contact Printed Shadenet Solutions now for the best construction scaffolding wraps in Africa.

Date Posted: 2011-08-22
Posted By: Printed Shadenet Solutions
Listed under these Business Listing Categories: Advertising, Building & construction,

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