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Outdoor Event Branding


Outdoor event branding is an important marketing strategy for companies who are constantly working outside, as it provides a perfect opportunity for free advertising and brand improvement. Printed Shade Solutions print directly onto HDPE shade cloth, giving you a highly durable and easy to display branding tool. Generally used for construction site branding, printed shade cloth can also be used for outdoor event branding and sports branding; pretty much anywhere you need large signage with company logos in high traffic areas.

The two main factors why Printed Shade Solutions print onto HDPE cloth instead of PVC (which was always the standard) is because of its durability factor as well as price. When displaying outside the cloth is highly affected by wind and by sun. The strength of HDPE is cannot be matched by PVC, but it was almost impossible to print on to because of its oily nature. Printed Shade Solutions however found a special pigment solution which makes printing onto HDPE easy. The second factor of price is quite obvious; why pay more when you can pay less for a more robust product?

outdoor event branding

A recent outdoor event that used Printed Shadenet Solutions was the Cape Argus Cycle race. As can be seen from the images, the size and shape of the shade cloth is extremely versatile. Printed shade cloth was also used at outdoor adverts such as the Red Bull Big Wave Africa, the Cricket World Cup in India as well as local international outdoor events like the Nedbank Golf Challenge, Comrades Marathon and Dusi Canoe Marathon and the biggest of all sporting events, the Fifa World Cup 2010.

Printed Shadenet Solutions work with the client to come up with unique specifications that will suite their needs for each specific event and venue. They also sometimes come up with standard specifications for companies who need outdoor event branding nation-wide; this makes manufacture and distribution simpler and quicker, and it also keeps the cost lower. If you are interested in printing on shade cloth for your outdoor event branding needs go to the website ( where you will find news, extra information as well as contact details.

Date Posted: 2011-11-28
Posted By: Printed Shadenet Solutions
Listed under these Business Listing Categories: Advertising, Building & construction,

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