As 2012 draws to an end, we can look back on the year and measure our success. Did our efforts ensure we head towards the New Year with a more profitable and more sustainable business or did we miss out on opportunities to maximise exposure and thus did not reach the high goals we set for 2012? If your branding could have been better and you would like to rectify this shortcoming in 2013 then start thinking about using an alternative advertising medium like printed shade cloth by Printed Shadenet Solutions. 

Printed shade cloth is a great outdoor branding solution that does not cost anywhere near what billboards do and is also highly reusable - meaning you can use it for many years to come. Finding a quality shade cloth supplier means doing a little homework, as there are many out there but not all use the same quality of material, meaning you could get an inferior product for the same (and sometimes higher) price.

Made from a high quality mesh called HDPE (high density polyethylene) Printed Shadenet Solutions shade cloth is impervious to rot, even in the dampest conditions. Add to this its durability and resistance to fading in harsh direct sunlight, you have a product that is adept both in summer and in winter - a massive tick in the versatility box.

The popularity and effectiveness of shade cloth advertising is epitomised by its prevalence on construction sites, at sporting events, and at corporate conferences - some of just many examples of the versatility of printed shade cloth for branding. With summer arriving fast in South Africa, outdoor advertising is a great medium. Studies have shown that outdoor advertising has a better return on investment when compared to dollars spent in opposition to television and radio advertising.

If you are interested in turning your company's branding around in 2013, visit the Printed Shadenet Solutions website , where you will find extra information, contact and order details as well as latest news and images of previous projects.