In the wake of the Oscar Pistorius drama, the public - from around the globe - have given great insight into what constitutes a brand and how events, news, and especially perception affects a brand's value. So how do you value your own brand and how do you portray yourself in a way that is continually strengthening your brand? The paradoxical thing about building a brand is that there is no substitute for experience, and experience comes from making mistakes.

If you want to breakdown brand valuation into criteria or elements then some of the basics will include:  market valuation, PAT/multiple earnings, royalty relief method and recurring fee Income. There are others, but starting with these will allow you to get a better feel for how much value your brand contains. Using different, but relevant mode of marketing is also very important t creating value.

If you feel you can increase the value of your brand and are looking for ways to get more and better exposure then why not take a look at branded shade cloth from Printed Shadenet Solutions? With over a decade's experience in the industry they are well placed to provide great service, advice and and cost-effective marketing products. Using a quality material called high density polyethylene (HDPE), they can print onto shade cloth of all densities, so you have the best product, no matter the weather.

Because of the durability of shade cloth, it is used on construction sites across the globe. Not only to shade workers from sun, rain and wind, but also as a marketing tool, and more specifically a branding element.Bathing your site in shade cloth (or shadenet as it is also known) gives it a neat, professional look, which reinforces the quality of your brand to passers by. If used at outdoor events like marathons and you are say a sports shoe company, then you are reaching your target audience directly with relevant advertising.

If you would like to learn more about using printed shade cloth to build the value of your brand, then visit the Printed Shadenet Solutions website. On the site you will have access to extra information, latest press releases, examples of previous work, as well as contact details, to set up a discussion or place an order.