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Affective Shadenet Advertising in Autumn


As  the wind picks up in many coastal areas and leaves begin to fall, shade cloth presents a different solution to its more traditional role as a shade giver; it now becomes a wind barrier or leaf catcher. Using shade cloth (or shadenetting as it is also known) to protect you from the wind or on perimeter fences to stop the spreading of leaves all over gardens, fields or even inner-city squares, provides a marketing opportunity as well. Printed shadenet, which you used to only see on construction sites, is now a widespread branding solution that can be used any season of the year. 

An outdoor event that is extremely popular in Autumn (and even winter) is marathon running. Due to a reduction in heat athletes are able to run more comfortably as they do not lose as much hydration. Marathons are great venues for shade cloth advertising, as the streets and speed fences are often lined with shade cloth to keep spectators away from the runners.Affective Shadenet Advertising in Autumn

The beauty of marathon speed fences is that you get double exposure - and that exposure is focused to a target market! The first type of exposure is of course to people at the actual event who line the streets to watch their brother, mother, granny run - as well as the athletes themselves seeing it. So people who have some affiliation with running will be seeing your signage - making it the perfect place for any product or services that has to do with athletics or healthy living, as this is your target market.

The second type of exposure is through television advertising. Because many of these big marathons are televised, your brand will also be on television as the cameras come past you covered fences. Double exposure, double win!

If you are interested in using printed shadenet for marathons or other autumn outdoor events, visit the Printed Shadenet Solutions website. With more than 10 years experience in the shade cloth branding game, this Cape Town-based company will give you the best advice and product solutions, no matter the need.

Date Posted: 2013-04-03
Posted By: Printed Shadenet Solutions
Listed under these Business Listing Categories: Advertising, Building & construction,

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