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Top 5 SA Brands and their Outdoor Advertising


Most of the biggest brands, internationally and in South Africa, have a strong outdoor presence - deliberately choosing not to stick to television, radio and internet marketing only. It is interesting, but somehow not surprising, to note that the 5 best brands in South Africa all sponsor a major South African sport. As a sports-mad country, who likes to be outside a lot, marketing and aligning brands to people's favourite sports is a great way to build up exposure and trust amongst target audiences.

Top 5 south african brands and their sponsorship:

5. The 5th strongest SA brand is SASOL, international integrated energy and chemical company that leverages the talent and expertise of its more than 34,000 people working in 38 countries. SASOL sponsors the South African sevens rugby team, nicknamed the “Blitzbokke”. With global exposure using an outdoor medium like their jerseys means their brand is displayed on television as well as live at the stadium.Top 5 SA Brands and their Outdoor Advertising

4.  ABSA is one of South Africa’s largest financial services group. They sponsor the Absa Currie Cup, which means having their brand plastered all over and outside the stadiums of South Africa.They also sponsor the Absa Cape Epic Cycle Tour, which involves hundreds of meters of printed shade cloth, lining the course - especially at the finish line.

3 Standard Bank has a 150-year history in South Africa and started building a franchise in the rest of Africa in the early 1990s. Standard Bank is one of the most recognisable brands in Africa and they sponsor the local Provincial cricket tournament. This means advertising boards as well as printed shade covers at stadiums like Newlands, Kingsmead and Wanderers in Joburg.

2 Vodacom, the African mobile communications giant providing voice message, data and converged services to about 50 million active customers, is synonymous with rugby sponsorship in South Africa, having been involved in teams and stadium sponsorship. There outdoor banners can be seen at almost every big rugby event, which has a massive following; a following of rich consumers.

1 The number 1 brand in South Africa is MTN, and has topped the list as the Most Valuable South African Brand with a global value of R43.3 billion and is also the only South African brand in the Brand Finance Global 500.  MTN focuses a lot of its sponsorship on football and were one of the major sponsors of the FIFA World Cup in South Africa in 2010.

Smaller companies  looking to emulate the outdoor branding success of these big guys should visit the Printed Shadenet Solutions website. With more than a decade worth of experience in the shade cloth business, PSS offer a quality outdoor branding solution that will not break the bank, and help you compete with the bigger brands around.

Date Posted: 2013-05-03
Posted By: Printed Shadenet Solutions
Listed under these Business Listing Categories: Advertising, Building & construction,

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