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Marketing with Printed Shade Cloth


Why does printed shade cloth advertising work? Why is outdoor advertising not a dying form of marketing ever since digital burst onto the scene? And how can you take advantage of these two factors to increase brand exposure and build your consumer base? These questions can all be answered by taking a look at who uses shade cloth successfully and how they go about it. Printed Shadenet Solutions are an experienced supplier of printed shade cloth for branding and so are well placed to give great advice in this area.  

So why does printed shade cloth advertising work? One of the main reasons for this is, as it is with a lot of advertising, that it creates brand presence. This presence is associated by consumers with the location it is displayed in, which is linked to the event or activity going on. So shade cloth at a marathon is associated with a popular event, which you can link a lot of athletics products.

Anything product that promotes health, be it through nutrition or exercise, that builds up a strong brand presence at outdoor events like marathons or bicycle races, will more than likely be remembered by those present, especially if this is ongoing. Expecting people to buy a product they’ve never heard of instead of one with a familiar brand, is ludicrous.

The second question is often asked because data shows that advertisers are not abandoning outdoor marketing media, yet we tend to think that everything that wants to be successful needs to be digital. One of the reason outdoor advertising has not died is because you cant switch it off. Television, radio and the internet are all media that can easily be switched off or ignored, but physical outdoor advertising like printed shade cloth cannot.

If you are interested in learning more about outdoor marketing with printed shade cloth, and why its a great medium to use, then visit the Printed Shadenet Solutions website. It has information, news, examples of previous projects, as well as contact and order details. Printed Shadenet Solutions deliver to the whole of South Africa, so do not worry about your location.

Date Posted: 2013-05-15
Posted By: Printed Shadenet Solutions
Listed under these Business Listing Categories: Advertising, Building & construction,

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