Keeping up to date with the latest trends in marketing and advertising innovation - or even just reminding yourself of the basics is important for any company looking stay afloat in trying financial times. In a world where many economies are stagnant or shrinking, building a better brand than your competitors is vital to survival. Alternative branding solutions like printed shade cloth could be just the innovation your company needs to stay ahead of its competitors.

The annual Marketing Indaba Conference was  held in Cape Town on 15 and 16 May. The conference, which also traveled to Johannesburg on 29 and 30 May, was an exhibition, celebration and knowledge sharing event centered around the latest marketing strategies and products. This is testament to how important it is to constantly be thinking about your brand and what tools you can use to engage your consumers. The event hosted more than 16 thought leaders in the industry, and they covered topics like marketing strategies, budgeting, economic outlooks, branding, international trends, customer relations, traditional and digital marketing.

Printed Shadenet Solutions understands the need for brand excellence and their printed shade cloth products form an integral part of many brands’ advertising strategy. Quality shade cloth can last years, giving you a cost-effective solutions to an exercise (outdoor advertising) that could cost a massive amount of money. Made from a polymer mesh called High Density Polyethylene (HDPE), Printed Shadenet Solutions shade cloth is ultra durable and outperforms its polyvinyl chloride (PVC) competitors. Another thing to note is that HDPE is actually cheaper than PVC, giving you a better product with a lower price tag - which can be important when you need hundreds of meters of shade net fencing.

To inquire about Printed Shadenet Solutions and the branding products they offer, go to their website (www.shadesolutions.co.za). Full of information, press releases, examples of previous work and contact ad order details, the Printed Shadenet Solutions website is the best place to start when thinking about shade cloth advertising.