Scaffolding wraps are popular on construction sites and at sports events for a number of safety reasons. With all that open space it makes sense for companies to expose their brand identity through printed shade cloth, as outdoor advertising - using shade cloth - can increase sales through better brand awareness. Printed Shadenet Solutions provide quality shade cloth that can be used on scaffolding wraps, for any event or construction site. 

Analysing the effects of a marketing campaign can be very tricky, especially when it comes to outdoor advertising using shade cloth. Online have it the best where they can track almost every click, scroll and purchase. Television and Radio are more of a well calculated guess - not perfect but accurate enough. So how do you measure something like shade cloth marketing? The answer is, in much the same way as you would for the other two. You need to set goals or targets regarding certain action your consumers must take, then measure the before and after effects of your signage. 

You should always be constantly tabling your company statistics, measuring things likes, amount of quotes, quotes to sales ratio etc. The metrics that can be gained can be invaluable to your marketing campaigns - because there is no point blindly running brand building campaigns without measuring what kind of success they have. Once you have collected before and after metrics you can gauge how successful your shade cloth branding exercise was and look at possible modifications in order to optimise your efforts. 

South African branded shade cloth supplier Printed Shadenet solutions have been in the business for a long time and will help you choose the best design for your particular campaign or campaigns. They use a high quality polymer mesh called high density polyethylene (HDPE), which is ultra-durable, does not rot in damp conditions and costs less than the more common PVC (polyvinyl chloride) cloth. Visit their website for more information and examples of their previous projects.