Event branding is a multi-billion dollar industry and having your brand solely represented is worth a lot of money. Which begs the question: what are you doing about your company’s branding? Castle was served as a non-name brand beer at the FIFA 2010 Football World Cup in South Africa whilst Anheuser-Busch was the company sponsoring the event so its beer, the Budweiser brand, was the sole beer brand only display at the entire tournament.  Not only on the beers themselves, but their brand logo and colours were also visible at strategic points in and around the 2010 FIFA World Cup Soccer Stadiums.    

Corporate event company branding of the fan-parks and branding of public and sponsored entertainment areas was made really simple by using printed shade cloth and printed shadenet. As one of the most popular events in the world, the 2010 FIFA World Cup - held every four years - is the pinnacle of event branding by outdoor event branding companies.

3.2 billion people from around the globe, including Antarctica and the Arctic circle tuned in to watch the spectacle (nearly 50% of the world’s population), making it the perfect stage for advertising your brand. Maximizing the leverage that television allows you, using shade cloth or shade net is the most cost-effective way to grow your brand. There might not be another Soccer World Cup in South Africa for many years, but a similar model can be used for other major sporting events.

As the world shrinks and television viewership increases, so does the demand for content. And South Africa is one of the most equipped when it comes to sports coverage. Rugby, cricket, football and golf coverage is of the highest caliber in South Africa and is exported to the corners of the earth. Having your brand represented in homes all around the world through shade cloth advertising could really launch a smaller start-up company or cement the place of a more seasoned business.

If you would like to learn more about Corporate and sports event company branding, visit Printed Shadenet Solutions' website. With over a decade of experience in the shade cloth business they are perfectly placed to advise you on branding solutions and can customize products for just about any need.