Social media marketing it is all the rage at moment and for very good reasons, but does that mean you have to abandon traditional marketing channels? The answer is an emphatic no; the one complements the other and having blanket coverage on as many platforms as possible is the best way to grow your brand’s identity and convert that brand strength into sales.

Outdoor advertising is one form of brand building that should not be ignored. For companies who sell products or services around sports, hiking, camping, other types of fitness and construction companies, printed shade cloth advertising is a cost-effective and reusable form of advertising that has a high conversion rate when compared to rands spent. Even if your company has nothing to do with the great outdoors, printed shade cloth can still be utilised at indoor events and at more general outdoor events like fairs and fetes.

Printed Shadenet Solutions have many years experience in the shade cloth industry, both locally and in the overseas market, and are one of the pioneers in the use of HDPE shade cloth in the Cape. HDPE (or High Density Polyethylene) has generally been overlooked as a shade cloth material because of its oily surface which is almost impossible to print onto. Most suppliers use the more traditional PVC (Polyvinyl Chloride) even though it is more expensive and not as tough.

Printed Shadenet Solutions circumvented the slippery substrate problem by using a specially formulated ink , giving them the edge over many of their competitors. HDPE is rot proof and does not tear, it is suitable for inclement weather ranging from searing heat of over 40 degrees Celsius to the cold, wet and wind of coastal winters. The rugged nature of HDPE shade cloth gives a longevity unmatched in the shade cloth industry - meaning you get advertising solutions for longer. 

If you want to extend your brand building capacity into outdoor advertising then visit the Printed Shadenet Solutions website for all the information, news, pictures and contact details you need to get started in the exciting new possibilities that printed shade cloth can bring to your business.